Tekne
OtherAdvanced Analytics & AI

Benchmark of Price Real State Project

We solve the difficulty of determining the rental price of a property due to its high variability and the existence of multiple rental platforms in real state.

Industry
Other
Solution
Advanced Analytics & AI
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Success Case: Benchmark of Price applied to the real state industry

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The challenge

Difficulty determining the rental price of a property due to its high variability and the existence of multiple rental platforms in the market.

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What Tekne did

Objective

Estimate and apply a BTBP (Best Time Best Price) strategy to set the rental price of a property according to its characteristics, geographical area, time of year and demand.

Methodology

  • Construction of an algorithm that allows collecting data available on the web from different real state rental platforms.
  • Implementation of a platform that allows analyzing the collected data and applying filters to segmented the search (Heat maps by price, demand, time series).
  • Statistical model for calculating Maximum Price, Minimum Price, Average Price and Price Trend.

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Results

The real state company obtained a platform to manage the prices of its properties based on information obtained in real-time about the market demand.

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