Success Case by Tekne

Sentiment Analysis for an Ecommerce Platform

Online Retail Industry

Problem Definition

The commercial department of a company in the e-commerce industry constantly receives comments and reviews from their customers on its website.


Sentiment analysis is a natural language processing technique that allows the evaluation of text content in terms of emotions and opinions, and can be used in various fields, including e-commerce.

In this case, TensorFlow, which is a Machine Learning platform developed by Google, was used to build a sentiment analysis model that automatically provides a positive, negative or neutral probability for comments.

Process and architecture


The company used the information obtained from the sentiment analysis model to:

Emojis, and heart and hand social media likes falling icons

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